Christmas been and gone and now many people are starting to focus on their networking activities for the year ahead.
You can create word-of-mouth for your business. You can do it yourself. It's called DIY Networking and you can do it!
Word-of-mouth is the most effective means to advertise your brand. A lot of data exists showing that customer word-of-mouth is more effective, more cost-effective than other methods of promotion.
Building referrals is just as important now as if was in the past. In fact, it's much easier and more cost effective now to develop and build those relationships than it has been in the past. What is more difficult is keeping those referral conversations alive and focused.
How do you do it? How do you inspire your customers and business associates to tell others the great things about you and your business without it costing a fortune in time and resources?
We'll discuss this over the next month or so and give you some links to articles which will help you to run your own effective business referral network.
Tony Benner
Corporate Focus PR
Sydney, Australia
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