In order to run a successful word-of-mouth campaign, you need to build an arsenal of credibility-enhancing materials. You should always have these at your disposal to make the most of every networking opportunity.
Below is a checklist of items you may already have available or wish to begin asssembling, which can be used as collateral materials in developing your desired image. These are not ranked in a particular; they are all key components of the toolkit of a successful word-of-mouth campaign.
Note: Please keep in mind that this is not a complete list of items needed to market your business. The items in this list are focused on enhancing your networking activities which will lead to greater word of mouth and referrals.
1-Testimonial letters from satisfied clients
2-Photos of yourself, your office facilities, equipment, and/or products
3-Logos of your key customers
4-A list of your memberships and affiliations
5-Question-and-answer sheets
6-Photos of awards and certificates you and your staff have earned
7-Articles you have published, or in which you’re mentioned
8-A one-page flier
9-New-product or service announcements or press releases
10-Current brochures, circulars, and data sheets, and product catalogs
11-Items that reflect your “brand”
12-Items that help you explain your business to your network
13-Client or customer proposals, bid sheets, or marketing letters you have written to existing clients
14-Articles on trends affecting your target market
by BNI Founder Dr Ivan Misner
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